The proportion of folks that go to a website and get somewhere with the shopping cart process but eventually give up is just about 59 percent. Donate
To ensure that means more than one out of every two visitors to a website includes a bank card in hand and is also ready to buy (or donate) but does not. They provide up.
One of many culprits is distractions.
Different things distract differing people. I propose a very important factor you don't want to have on your own donation page can be a video or a video that people can observe that takes them outside that page. If people get to your donate now page, you don't want to have a video they can click which takes them to YouTube or MySpace or shows them another page on your website.
Consider the donation page for a human rights organization. On the left-hand side there is a hyperlink to News Releases, About Us, Publications, and Info by Country. They have all the Global Issues, like Torture, Women's Rights, and Social Justice. You then look further down, they have a Film Festival, Photo Galleries, and Audio/Video. They've got all of these tantalizing stuff that a donor might look into and think: "Oh, they have a photo gallery. I do believe I'll click that." And so they clicked straight away from the donation page. Donor
In the bottom of the same page they have a Bookstore, Press Contacts, and Financial Documents. They've a number of stuff that you can select at the bottom with the page, and on the left with the page, and on the best of the page. Big mistake.
You need to remove anything that you imagine will distract a donor from creating a donation. That includes graphics, videos, and navigation buttons that get them of that page and somewhere else in your website, as well as any words, paragraphs, sentences, or phrases that take up the donors' some time and distract them from giving something special.
If you have ever tried sales, you will know one of the cautions that you simply always receive being a salesperson is, "Don't talk yourself out of your sale." Some individuals accomplish that. They give you the presentation, they deomonstrate you precisely what they believe you should obtain, and then when you have agreed to get it and you're simply ready to buy they proceed talking and talking and talking and talking. And often they'll inform you something concerning the creation that you hadn't really considered and hadn't learned, and so they talk you out of buying it.
Don't to accomplish this on your own donation page. Require the donation. And only the donation. Then be quiet.